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Using UP Trademarks

Frequently Asked Questions

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What is a Trademark?

According to the World Intellectual Property Organization, a trademark, which is usually depicted by ™ or ®, is “a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.” 

What are the trademarks of UP?

The following are some of the well-known trademarks of UP:

        1. “University of the Philippines” and derivatives
        2. The UP Seal (download hi-res files here)
        3. The Oblation
        4. The Sablay
        5. UP Fighting Maroons varsity logo and derivatives 

Can I use UP trademarks in my designs?

Yes, you may use UP trademarks in your designs as long as they are personal in nature and will not be used to make profits in any form. You may also use the name of the University and its seal in promotional posters of events and the like, for as long as there is no intention to confuse the audience as to the affiliation of the event.

If the designs are to be reproduced and/or sold to make a profit, you must get permission and obtain a license from the University through the OVCRD to use the desired marks. 

Our office or student/alumni organization is under UP Diliman. Are we still required to obtain a license?

Yes, you are still required to obtain a license from the University. 

We are just raising funds for our student organization’s activities. Are we still required to obtain a license?

Yes, you are still required to obtain a license from the University. 

How do I get permission to use UP trademarks in my designs?

If you are applying for a UP Diliman unit, a student organization, or an alumni association, kindly fill-out the Semi-Commercial License Request and e-mail the form and the required documents to techtransfer.ovcrd@up.edu.ph. You may also schedule a meeting for UP Trademark Consultation by calling (02) 981 8763.

If you are applying for a commercial entity, kindly send your proposal to techtransfer.ovcrd@up.edu.ph

How should I use UP trademarks in my designs?

Please refer to the 2007 UP Brand Book for the proper and improper use of UP trademarks. You may also consult with us by e-mailing your designs to techtransfer.ovcrd@up.edu.ph or by scheduling a meeting through (02) 981 8763. 

I would like to register the trademark for our College or Student Organization logo. Will the OVCRD be able to help me?

Yes, please send us an e-mail at techtransfer.ovcrd@up.edu.ph so we could better help you.